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WordPress Course Outline 2018-09-19T11:12:05+00:00

WordPress Course Outline

Day 1

Part 1 – Introduction

  • Who we are
  • Course outline
  • Don’t be afraid of making mistakes
  • Hosting
  • Domain names and SEO
  • What is a CMS?
  • What is WordPress?
  • User account setup
  • The dashboard
  • Setting up a staging site
  • Mapping out your website

Part 2 – Housekeeping & basic SEO tools

  • General housekeeping settings
  • Deleting default plugins
  • Setting your default email address
  • Setting permalinks
  • Setting the language
  • Setting the time zone
  • Installing Plugins
  • Updating plugins
  • Backups
  • Using Google to troubleshoot
  • Keyword research
  • Yoast SEO & other plugins

Workshop 1

15min break

Part 3 – Design & branding

  • Themes
  • Installing and updating your theme
  • Installing a child theme
  • Importing demo content
  • Branding
  • Colour theory
  • Website examples
  • Understanding photo size and resolution
  • Stock photo sites
  • Resizing images WP and Photoshop

45min break

Part 4 – Page Structure

  • What is a child theme?
  • Pages and posts
  • Categories & Tags
  • Images and featured images
  • Menu structure & locations
  • Widgets
  • About sliders pros & cons
  • Slider revolution and others
  • About page builders
  • Intro to Gutenberg
  • Fusion page builder
  • Duplicate post plugin
  • Essential Grid plugin
  • Embedded content
  • Contact Form 7 & Recaptcha
  • Google Maps

Workshop 2

-End Of Day 1-

Homework:

Figure out your site map

Gather any additional content you need for your site

Day 2

Part 5 – Copywriting & SEO

  • What is a homepage?
  • Copywriting & keywords
  • 300 word count
  • ‘Above the fold’
  • Heading structures
  • Heading styles and SEO
  • Naming images
  • Bold and italic formatting
  • Updating pages
  • Bullet and numbering formatting
  • Indenting text
  • Aligning text

Part 6 – Getting Techy

  • Avada Theme Options
  • Avada Elements
  • Advanced
  • CSS basics
  • How to paste HTML code into a webpage
  • The Inspector
  • Shortcodes
  • Troubleshooting – it’s probably a plugin.
  • Getting around coding problems
  • What to do if you get really stuck?

Workshop 3

45min break

Part 7 – Ecommerce

  • Woocommerce – General Settings
  • Product Settings
  • Shipping
  • Email Settings
  • Accounts & Endpoints
  • Checkout, Tax & Coupons
  • Payments Gateways
  • Create Your First Product
  • Product Categories & Tags
  • Variable Products
  • Extensions – Woothemes

Part 8 – Promoting your site

  • Think about your business goals
  • Analytics
  • AdWords
  • Google reviews
  • Social media
  • SEO link building
  • Email campaigns
  • Bulk email providers
  • All-in-one-marketing tools
  • Woocommerce

Workshop 4

Wrap up:

  • Next steps
  • Forum
  • Help each other – it helps you learn too!
  • Course documentation
  • Thank you!

-End Of Day 2-