WordPress Course Outline

We’ve carefully crafted our WordPress training course to create the right blend of theory and hands-on training to help you learn how to build and maintain your own WordPress websites. Run over two days our courses have a strong hands-on component to best help you retain the practical aspects of our training.

It is well understood that people learn tasks best through the application of theory rather than theory alone. We teach you all of the essential knowledge required to build your own website, from page structure to the fundamentals of design. We then guide you, putting into practice the skills you have learned adding a variety of element types to your pages from simple text and headings to contact forms with Google reCAPTCHA security and Google maps. 

 

WordPress Course Perth

It's always amazing to see how much work people are able to get done in just two days and the sense of empowerment they feel is just as rewarding for us as it is for our students.

Day 1

Part I – Introduction

  • Who we are
  • Course outline
  • Don’t be afraid of making mistakes
  • Hosting
  • Domain names and SEO
  • What is a CMS?
  • What is WordPress?
  • User account setup
  • The dashboard
  • Setting up a staging site
  • Mapping out your website

Part II – Housekeeping

  • General housekeeping settings
  • Deleting default plugins
  • Setting your default email address
  • Setting permalinks
  • Setting the language & time zone
  • Installing and updating your theme
  • Installing a child theme
  • Customisations, Logo & Title
  • Customisations General
  • Customisations Fonts
  • Customisations Additional scripts & buttons
  • Customisations Header Styling
  • Backups
  • Troubleshooting

Part III – Plugins

  • Installing & updating plugins
  • Yoast SEO
  • Woocommerce
  • Duplicate post plugin
  • About sliders pros & cons
  • Slider Revolution and Layer Slider
  • Essential Grid plugin

Part IV – Introducing Elementor

  • Pages and posts
  • Categories & Tags
  • Menu structure & locations
  • About page builders
  • Intro to Gutenberg
  • Elementor Page Builder
  • Elementor Fonts & Colours (Burger Settings)
  • Elementor Global Settings
  • Elementor Dashboard Settings:
  • Breakpoints, Role Manager, Replace URL, Maintenance Mode
  • Elementor Footer Panel
  • Elementor Inner Section
  • Elementor Getting Started Video

Part V – Copy & SEO Basics

  • What is a homepage?
  • Copy & keywords
  • Keyword research
  • Using Google to troubleshoot
  • 300 word count
  • ‘Above the fold’
  • Heading structures
  • Heading styles and SEO
  • Naming images
  • Basic off-site SEO
  • Backlinks
  • Google My Business & Reviews
  • Mailing lists
  • Updating your content

Part IV –Building a homepage

  • Make an impression!
  • What is a hero shot?
  • Hero shot layout basics
  • Setting a background image
  • Adding a H1 heading
  • Using serif fonts
  • Margins & Padding
  • Writing your intro text
  • Adding columns
  • Icon boxes
  • Duplicating elements
  • Changing a section background colour

Homework: Continue building your homepage. Gather additional content for your site.

 

Day 2

Part VII – Design & Branding

  • Branding
  • Colour theory
  • Website examples
  • Understanding photo size and resolution
  • Stock photo sites and sourcing content
  • Resizing images WP and Photoshop

Part VIII – Selling Online

  • Woocommerce – General Settings
  • Product Settings
  • Shipping
  • Email Settings
  • Accounts & Endpoints
  • Checkout, Tax & Coupons
  • Payments Gateways
  • Create Your First Product
  • Product Categories & Tags
  • Variable Products
  • Extensions – Woothemes

Part IX – Going Live

  • Everything that going live means
  • Checklist before going live
  • Creating a sitemap
  • Google Web Master Tools
  • Https CDN & Caching
  • What to think about after going live

Part X – Promoting your site

  • Think about your business goals
  • Analytics
  • Google Ads
  • Google reviews
  • Social media
  • SEO link building
  • Email campaigns
  • Bulk email providers
  • All-in-one-marketing tools
  • Site maintenance 

Lunch Break 45 Minutes

Part XI – Building a Contact Page

  • Using templates
  • What’s in a contact page
  • Contact page layout
  • Icon lists for contact details
  • Social media links
  • Duplicating elements
  • Contact Form & reCAPTCHA
  • Field placeholders
  • Google reCAPTCHA API keys
  • Google Maps